You can’t do our type of research without consumers.  And great insights begin with great consumers.  More than just demographically and behaviorally appropriate, we recruit people who are thoughtful, articulate, and interesting.  The kind of “Right Consumers” who, with the Right Assignments, truly help us develop business-changing insights.  We’ve been recruiting the Right Consumers for many of America’s most sophisticated marketers for 20 years.  Our insistence and our abilities in finding the Right Consumers really sets us apart.  There’s an absolute difference.  You’ll see it too. 

Sometimes telephone screening is the most time- and cost-efficient way to recruit. When that's the case, we start online, then U30's seasoned face-to-face recruiters call every one of them to see if they meet U30's standard of thoughfulness and articulateness.  We use everything we've learned from 20 years of Face-to-Face recruiting to turn phone recruiting into an art form.

Sometimes we talk to the same candidate 2 or 3 times before selections are made, but we're committed to getting it right.  

By creating this relationship on the phone, participants feel an increased commitment to the work, resulting in increased thoughtfulness and better response rates.  The results are significantly more articulate consumers who can - and do - provide much better insights.  Great consumers exist.  Even if you don't have the time or money to recruit them in person.


Telephone  Consumer Market Research Recruiting Sometimes phone screening is the most efficient way to recruit. Great consumers exist and we know how to find the best candidates for your project!