You can’t do our type of research without consumers.  And great insights begin with great consumers.  More than just demographically and behaviorally appropriate, we recruit people who are thoughtful, articulate, and interesting.  The kind of “Right Consumers” who, with the Right Assignments, truly help us develop business-changing insights.  We’ve been recruiting the Right Consumers for many of America’s most sophisticated marketers for 20 years.  Our insistence and our abilities in finding the Right Consumers really sets us apart.  There’s an absolute difference.  You’ll see it too. 

When in-person research is planned, there’s no better way to recruit the Right Consumers than to meet them.  Go to where they live and use your product.  Talk to them.  Determine if they’re exactly the type of people who would enhance the insights you need.

We work closely with our clients to develop the exact specifications, then our very own experienced recruiters fly to markets of interest and employ a mix of questionnaires and interviews we’ve perfected in over 20 years of doing this to identify the perfect consumer candidates.  We regularly talk to 4 or 5 consumers after dozens are screened to find each special star.

The payoff is unparalleled.  Through our screening process, our recruiters set expectations for what we’ll be asking of these consumers, and they create strong relationships that increase consumer accountability.  This creates a combination of great consumers who are committed to being thoughtful and articulate in the research we do for you.  The yield on this hard work can be extraordinary.


Face to Face  Consumer Market Research Recruiting We conduct in-depth interviews face-to-face interviews with your consumers to gain the best insights for your organization. The payoff is unparalleled.