U30 Group

We didn't invent the Internet. We didn't create the world's
first mp3 player. We wish we could take credit for the


You know you had one. Don’t act like you didn’t.

, but we can't do that either. The truth is,
we didn't come up with a lot of the things you use on a daily basis.
But through our 15 years of existence, we have crafted the formula for bringing our clients an unrivaled blend of insights, creativity
and service. Both

bring you closer than ever to your consumer. And don't worry - our work isn't done until we've provided you with clear and decisive steps to make the insights easy to use and share. We refuse to leave our clients high and dry.

Discover our unique blend for transforming tough-to-answer questions into easy-to-understand learnings. With a

like this, we have to be doing something right.
Or maybe a lot of things.

Maybe the charm classes paid off. Or maybe it's our southern upbringing.

We'll let

"Somebody said that it couldn't be done
But, he with a chuckle replied
That ‘maybe it couldn't', but he would be one
Who wouldn't say so, till he'd tried... "

– Edgar Guest

We don't know who this “Somebody” is, but they obviously never met U30. To us, anything's possible. And we've been proving that
for 15 years. Just ask

Need to create your own face-to-face recruited

with members in China, the UK and the US in less than 2 months? How about an in-depth

project that fields on Friday with a PowerPoint report chocked full of insight on your desk by Tuesday? Or what about uncovering the

of your core

you thought you had pegged?
We've been there. Done that. Got the

Think you've got a stumper? Let us help you

We make the impossible possible.

Peanut butter and jelly. Biscuits and gravy. Sonny and Cher.
White on rice. You get the point, right? All of these have
had great success together. But regardless of the pairing,
nothing comes close to the relationships we create with

here at U30.

The ultimate compliment is when our client brings us to the table as a fully immersed and integrated partner. We represent the trusted

– equipped with mounds of insights from

we've done to support (or refute)
internal beliefs.

We know our clients' brands as well as they do. It's one thing to know their acronyms, abbreviations and shorthand. It's quite another when they forget you're not internal.

Our language is your language.

Sometimes it's tough for companies to put on their big boy pants and remember they don't have the final word. Their consumers do. And if they aren't buying what you're selling, you have nothing. Up the creek. No paddle. Nothing.

Many have tried to duplicate, but none have been able to create the deep relationships we have with our Panelists and Community Members. We use cutting edge

coupled with the good ol' fashioned human touch. Consumers
trust what they share with us will be heard and communicated to our clients.

have a wide range of target consumers. It's our job to know how to talk to them in their language. Luckily, we're fluent in Spanish, Teen, Man, Woman, Beer Drinker, Fashionista, Recessionista and

In a way, we're every bit as much linguist as we are insight expert.

We are the

to your consumer. Don't go up the creek without us.

"The whole is greater than the sum of its parts."

- The Gestalt Effect

Ever hear this phrase and think you're back in 9th grade Geometry learning your postulates and theorems?

Our take is if you don't look at how consumers interact with
your brand, you're missing the mark. Like it or not, there
are a number of things going on during a brand experience.
Think about it. You drink your coffee with your laptop open discussing an article you just read with your spouse. The kids
are eating their cereal. The morning news is on in the background.
This is the

It takes a lot to cut through all the clutter, but this is a crucial measure of success for all

. We use a number of

to simulate real-life experiences and ping consumers real-time. In the moment.

Think you know where your brand lives on the consumer map?

the location.

We're not mathematicians. We're consumer geographers.

"Denial ain't just a river in Egypt."

- Mark Twain

You hit the nail on the head, Mr Twain. Denial is so much more.
It's also a sure fire way to make sure you miss

with
your consumers.

It happens all the time. Decision makers think they have it
figured out on their own. They don't need to talk with their
target. Consumers will buy it regardless. Thing is, they're wrong.
100% undeniably in denial.

have come to realize the importance of having their consumers involved in every step. From early on strategy to the tactical finishing touches. The

we use at
U30 ensures nothing is lost in translation. We steer insights through the entire process.

Let us help you

We'd hate for you to shoot for the Nile and end up on the Mississippi.